Case study 02 Brand identity · Packaging · Social

Petsfurst

(calmer cats, brighter days — and a brand that feels like a happy sticker)

ClientPetsfurst — calming products for cats
RoleBrand designer
ChannelsAmazon · Instagram
Year2026

Cat care that feels like a happy sticker.

The task

The pet-calming category looks clinical: pale blues, stock photos, small print. Petsfurst needed to stand out on Amazon and in the feed while still feeling safe and caring.

What I did

An identity built from sticker culture — bold outlines, bouncy rounded type and candy colours. Logo, palette, type, a sticker kit, the mascot Mochi, packaging, merch and an Instagram system.

The result

Every element is a sticker, so the brand scales from a product box to a 15-second reel without losing its character: playful, cozy, caring and trustworthy.

01 — Logo A wordmark with a wink
Petsfurst wordmark: primary, on purple, on plum and badge versions
02 — Colour & type Candy colours, calm base · Fredoka + Poppins
Colour palette: Purr Purple, Night Plum, Lavender, Catnip Lime, Tangerine, Cream Typography: Fredoka display and Poppins text
03 — Graphic language Everything is a sticker
Sticker kit: For your kitty, Calm vibes happy cats, Purr mode, Cat approved, yarn ball, badge, Mochi
04 — Mascot Meet Mochi
Meet Mochi: a sleepy, slightly smug cat mascot
Mochi napping, animated Nap mode
Mochi zoomies, animated Zoomies
Mochi in purr mode, animated Purr mode

Short sticker loops for stories, comments and the website: Mochi naps, hops and purrs — always bouncy, never frantic.

05 — Packaging The cat sells the calm
Petsfurst Calming Diffuser Kit box

Calming Diffuser Kit

The mascot takes the front panel, the purple band holds the logo, and lime stickers call out the key benefits at a glance — readable as a tiny Amazon thumbnail.

06 — Merch One colour. Zero fuss.
Merch: purple tote bag and embroidered caps
07 — Instagram & reels A feed that purrs · stickers in motion
Instagram grid: colour-blocked tiles, product and lifestyle

Want a brand your customers want to stick everywhere?