Case study 04 AI visual campaign

CarsoVision

(a whole sleep campaign — no studio, no sets, just AI)

ClientCarsoVision
ProductSleep Patch · Core 6
ScopeProduct · Lifestyle · Content · Video
Year2026
Sleep, imagined — woman opening a CarsoVision Sleep Patch box
The task

Launch a premium sleep patch with a full set of visuals — product shots, lifestyle, social content and video — without the budget and time of a photo studio, models and physical sets.

What I did

Art-directed the campaign from the first reference to the final frame: moodboard and colour story, shot list and prompts, AI generation of every scene, packaging kept identical across shots, motion, retouch and layouts for Amazon, web and social.

The result

A calm, “quiet luxury” campaign that looks like a real shoot — product, lifestyle and content photography plus cinematic video — and a pipeline that can be tailored to any product, story or brand.

01 — Moodboard Quiet luxury, golden hour indoors
Moodboard: lavender on travertine, candle glow, silk bedding, travertine side table, lamp light
02 — Colour The colours of falling asleep
Colour palette: Cream, Linen, Sand, Honey, Lavender, Walnut, Espresso
03 — Process From moodboard to motion
Seven-step process: research, direction, generation, consistency, motion, retouch, layout
04 — AI product & lifestyle photos The product, in its room
Bedside still life and night scene with the sleep patch Content and lifestyle photos: packaging on travertine, silk and skin, botanical flat lay
05 — AI video A slow, cinematic night · Seedance 2.5
06 — AI toolkit Seven tools, one look
AI toolkit: Pinterest, ChatGPT, Midjourney, Nano Banana, Seedance 2.5, Photoshop, Figma A note on how this was made: every backdrop, frame and atmosphere was imagined and brought to life with AI Calm. Restore. Deepen sleep.

Need a campaign like this — without a studio?

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