Case study 03 Concept

Daydrate

(a hydration brand taken from a name to a working store)

ClientDaydrate (concept)
ProductInsulated steel bottle
ChannelsAmazon · Shopify · Social
Year2026
The task

Most bottles are sold on specs. Daydrate needed to be sold on the day you have — the early ride, the long shift, the match after work. The brand had to feel active and calm at once, and work everywhere a shopper meets it: Amazon, a Shopify store and social feeds.

What I did

Built the full brand from scratch: positioning and voice, a drop-and-flow logo, type and colour system, a pattern, 3D-rendered bottles in five colourways, gift box and merch, AI lifestyle photography, a mobile-first Shopify store and vertical video ads.

The result

One consistent system — “Cold. Hot. Ready.” — that carries from a 24 px favicon to a tote bag. Every colourway and cutaway existed before a single sample was made, so the store and listing could launch on day one.

01 — Brand strategy Positioning, audience, personality, voice
Daydrate brand strategy: one bottle for the whole day — positioning, audience, personality and voice
02 — Logo From a single drop to flowing lines
Logo construction, clear space and minimum size Daydrate brand pattern on cobalt
03 — Typography & colour Wide, calm, exact · Navy night, one cobalt
Typography system: Archivo Expanded, Manrope, JetBrains Mono Colour palette: Night, Deep, Cobalt, Ice
04 — Packaging & 3D 5 colourways · gift box · merch
3D bottle renders in five colourways, gift box, acrylic tag, key charms, lanyards and tote
05 — AI lifestyle Campaign photography and out-of-home
AI lifestyle photo: cyclist reaching for a navy Daydrate bottle Three Daydrate posters on a slatted wall
06 — Shopify store Mobile-first · custom sections · sticky buy bar
Mobile Shopify screens: home, collection, product, cart, about
07 — Video ads 9:16 for Reels, TikTok & Stories
Daydrate: One bottle. Every kind of day.

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