Case study 06 AI photo · AI video · Amazon video ad

Bare Theory.

(a sunlit bathroom, a calm ritual — and not a single real photoshoot)

ClientBare Theory

ProductIngrown hair serum, roll-on

ScopeAI lifestyle photos · 22-s video ad

ChannelAmazon

Amazon video ad · 16:9 · 22 s · fully AI-generated — press play with sound on.

The task

Bare Theory needed premium lifestyle visuals and a video ad for Amazon — real-feeling body-care scenes with a model, a spa-like bathroom and the product in hand — without organising a photo or video shoot.

What I did

Built one consistent world — warm wood, travertine, tropical light — and generated a single model across every scene. Kept the bottle and label true to the real product, then animated key stills into a short ritual-story video.

The result

A set of high-res lifestyle photos and a 22-second Amazon video ad that look like a real campaign shoot — produced faster and for a fraction of the cost.

01 — AI lifestyle photography the product, in a real-feeling ritual

Model opening the Bare Theory roll-on in a sunlit wooden bathroom

Close-up of shaving the leg by a stone bathtub

02 — AI video storyboard wake up → shave → apply → smooth skin → product hero

Scene 1: morning in the bedroom — 01 · Morning

Scene 2: walking into the bathroom — 02 · Into the bathroom

Scene 3: shaving — 03 · The problem: shaving

Scene 4: checking the skin — 04 · Checking the skin

Scene 5: reaching for the product — 05 · Reaching for the serum

Scene 6: applying the roll-on — 06 · Applying

Scene 7: product hero shot on travertine — 07 · Product hero

Same model. Same room. Same label.

The hardest part of AI video is consistency — every scene had to feel like one continuous shoot.

Need lifestyle photos and video — without the shoot?

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