Case study 05 Packaging · Amazon listing · A+

Herdies

(from the herd, for your dog — a Himalayan yak chew, from pouch to A+)

ClientHerdies
ProductYak chews with turmeric · 200 g
ScopePouch · 7 listing images · A+
MarketplaceAmazon UK
Natural Himalayan dog chews

A taste of the Himalayas

Craft-paper pouch, hand-drawn yak and pup, mountain line art and forest-green type — premium and natural at a glance.

Herdies Yak Chews pouch with turmeric, 5 small chews, 200 g
The task

Launch a yak chew for small dogs on Amazon UK in a crowded category where every pouch looks alike — and make a simple 3-ingredient product feel premium, natural and trustworthy.

What I did

Designed the pouch, a full set of 7 listing images — main, benefits, ingredients, turmeric, size guide, how-to-use, origin — and a Premium A+ page, all in one hand-drawn Himalayan style.

The result

A listing that answers every buyer question visually — what’s in it, which dog it’s for, how to use it — with one recognisable look from thumbnail to A+. [ADD RESULT if available]

01 — Amazon listing images 7 slots · every one answers a question
Himalayan Yak Chews — from the herd, for your dog
Origin story
Why dogs and their owners love it — 8 benefit badges
8 benefits at a glance
Simple natural ingredients: 97.3% yak and cow milk, 2.5% turmeric, 0.2% lime juice
Just 3 ingredients
With natural turmeric
The turmeric difference
Perfect for small dogs under 7 kg, size 7–9 cm
Size guide
Safe and easy to use — puff the last piece in the microwave
How to use
Himalayan crafted — pouch against snowy mountains
Himalayan crafted
Thumb-first design

Big hand-drawn headlines, badge-style callouts and real dogs — every image still reads on a phone screen in the search results.

02 — Premium A+ content Seven modules, one scroll

Seven modules, one mountain story.

Torn-paper edges link each module into a single scroll: the taste of the Himalayas, small size, the chewing joy, just 3 ingredients, more than a chew, big joy in every bite, naturally crafted.

Full Herdies Premium A+ content page

Launching on Amazon? Let’s make your listing the one they click.

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